07 Jun 2021
Nordic Poetry: A Curation Of Vintage Luxury
Having committed to not buying new this year, finding beautiful high-quality pieces has become a challenge; a fun challenge nonetheless.
Living in Bethnal Green, I frequently walk to Shoreditch and en-route pass by Nordic Poetry whose displays of vintage Missoni and Moschino never fail to catch my eye.
From houndstooth blazers to check wool scarves; monogram logo jackets to nineties denim, Nordic Poetry's curation has been selected consciously and purposely.
I often lack the patience to trawl through rails of ill-fitting and misshapen clothes typical of many thrift shops, but when I go to Nordic Poetry, I know this will not be the case.
Teamed with vibrant retro displays the store gives an air of playfulness; a much-needed atmosphere in an era where fashion has become awfully serious with debates related to fashion's lack of sustainability (very importantly) dominating the narrative.
A rare find, Nordic Poetry, is able to embody sustainable values through selling vintage clothing, meanwhile keeping fashion fun and experimental. The store is a god-send for gals who care about fashion and sustainability and want to find high-quality killer pieces at a reasonable price.
In the era of fast fashion, finding a #haulternative can often be frustrating with many brands in the sustainability sector, focusing on basics such as organic cotton t-shirts. Alternatively, those that do sell more edgy pieces tend to at an extremely high price point.
Nordic Poetry, similar to platforms such as Vestiaire Collective, (but better because you can try before committing to buy!) therefore, provides a valuable service for women who prize fashion as a form of self-expression and care about their impact on the planet. A true hidden gem.
Looking to the Future
Over London's lockdowns, Nordic Poetry's customers have still been able to access their favourite vintage finds online. Ameli, the founder of Nordic Poetry, says she's a bit of a fighter and has never worked as hard in her life after having to furlough her two staff members. However, with so much negativity in the media, Ameli is trying to see the positivity in things and is looking to take the brand to the next level by going global. Their L.A pop-up had to close just two days after opening, but Ameli hopes that the store can re-open once more.
Nordic Poetry has also taken this time to build a more exclusive collection, and Ameli even tells me that she has a 1992 Versace bandage dress behind the curtain. In other words, keep your ears close to the ground...
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Business Names or Chorus Profiles
Bethnal Green Road - E1